Product and Service Creation 💖 Customer Journey
Many companies experience issues when they try to connect customer and product data, resulting in difficulties to add digital services to a product. This has to be dealt with, but the discussion needs a broader context. Not only do we have to relate creation of new offers to customer journeys, but simultaneously developing customer journeys. Industrialization of products and services will mean that we simultaneously have to industrialize customer journeys. An industrialization including customer interaction, care, loyalty, re-purchase etc. optimizing market value from start. And remember, business is all about love!